We spend a lot of time talking about how unconscious bias affects others—and rightfully so. But here’s what we rarely discuss: the ways our own biases are quietly sabotaging our most important life decisions and keeping us from becoming who we’re meant to be.
When Our Mental Stories Become Prison Walls
Every day, we carry around unconscious beliefs about what certain types of people are like, what they’re capable of, and what they deserve. These aren’t just abstract concepts—they’re active filters shaping every choice we make.
The problem? Sometimes we are the “certain type of person” our biases are telling us stories about.
That career change you’ve been putting off? Maybe you’ve internalized messages about people in that field being “too aggressive” or “not family-oriented,” and you can’t see yourself fitting in.
The relationship you’re avoiding? Perhaps unconscious beliefs about what makes someone “compatible” are blocking you from connections that could transform your life.
The version of yourself you’re afraid to become? Your biases about entire groups of people might be preventing you from embracing parts of your own identity.

The Self-Limitation Trap
Here’s the insidious part: we often don’t realize we’re holding ourselves back. We think we’re making rational decisions based on “realistic” assessments. But scratch beneath the surface, and you’ll find a web of assumptions we’ve never actually examined.
“People like that are selfish.”
“That life isn’t for people like me.”
“I could never be one of those people.”
These thoughts feel like facts, but they’re actually barriers we’ve built in our own minds. Every time we let these unconscious biases guide our choices, we’re choosing limitation over possibility.
The Cost of Playing Small
When we avoid becoming who we truly are because of biased ideas about what that type of person is like, we pay a compound price:
We sacrifice authenticity. Living according to someone else’s narrow script instead of our own truth creates a persistent sense of disconnection from ourselves.
We miss our potential. The very qualities we’re afraid to embrace might be our greatest strengths. The identity we’re avoiding might be exactly what the world needs from us.
We model limitation. Others who see us playing small learn to do the same. Our self-imposed boundaries become their inherited limitations.
Breaking Through to Your Real Life
The journey to overcoming bias starts with radical self-honesty. What automatic thoughts do you have about different types of people? What judgments do you make? Now ask the harder question: How might these same biases be constraining your own choices?
Sometimes the very thing we judge in others is the thing we most need to develop in ourselves. Sometimes the group we distance ourselves from holds the key to our own liberation.
Your Breakthrough Is Waiting
Your unconscious biases aren’t just affecting how you see other people—they’re dictating the boundaries of your own life. Every assumption you carry is potentially a wall between you and your fullest expression.
The question isn’t whether you have these biases—we all do. The question is whether you’re ready to examine them, challenge them, and stop letting them make your most important decisions for you.
Because on the other side of those limiting beliefs? That’s where your real life is waiting.
Ready to Discover What’s Really Possible for You?
If this post resonated with you—if you recognized yourself in these patterns or felt that uncomfortable stirring of “what if?”—that’s your signal.
Working with a life coach means having someone in your corner who can help you see the invisible walls you’ve built, question the stories you’ve been telling yourself, and chart a path toward the life you actually want (not the one you think you’re “supposed” to have).
I work with people who are tired of playing small and ready to examine the beliefs that have been running the show. Together, we’ll uncover the biases holding you back and create concrete strategies for moving toward your authentic goals.
Your first step is simple: Schedule a free consultation call where we’ll explore what’s keeping you stuck and whether coaching is the right fit for you. No pressure, no sales pitch—just an honest conversation about your life and what might be possible.
The version of yourself you’re afraid to become might just be the one you’ve been waiting for all along.
Schedule Your Free Consultation Call | Learn More About My Coaching Approach
Discover more from Rasmussen Coaching and Consulting
Subscribe to get the latest posts sent to your email.
